AdWords audit

Our Google AdWords audits look at your existing Google AdWords campaigns and assess them on the basis of functionality, efficiency and Return on Investment. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. AdWords audits include detailed recommendations for fixes and improvements, which can be costed as an additional project, or undertaken in-house.

Below are the report options included in our AdWords Audits:    View a sample NEWBIE Audit (PDF)      View a sample NINJA Audit (PDF)

 

  
 
ALL AUDIT INCLUSIONS:
Executive Summary
Website Information
Sitemaps {WMT}
HTML Validation
Site Auditor Summary
Site Auditor Page Speed
Site Performance (SEO / Site / Social)
Competitor Manager
Google Analytics Summary {GGA}
Google Analytics Geographic {GGA}
Google Analytics Engagement {GGA}
Google Analytics Landing Pages {GGA}
Google Analytics Referring Sites Traffic {GGA}
Google Analytics Search Engine Share {GGA}
Google Analytics Search Engine Traffic {GGA}
Mobile Friendly Check
Site Auditor Broken Images
Site Auditor Broken Links
Site Auditor Redirects
Site Auditor 404 Not Found
Crawl Issues
Fixes and Recommendations
ADWORDS SPECIFIC INCLUSIONS:
Google AdWords Summary {ADW}
Google AdWords Account Performance {ADW}
Google AdWords Geographic {ADW}
Google AdWords Search Queries {ADW}
Google AdWords Top Ad Groups {ADW}
Google AdWords {ADW} Top Ads
Google AdWords Top Keywords {ADW}
Google AdWords Keyword Quality {ADW}

Newbie

$199
ALL AUDIT INCLUSIONS: :
Executive Summary
Website Information
Sitemaps {WMT}
HTML Validation
Site Auditor Summary
Site Auditor Page Speed
Site Performance (SEO / Site / Social) : ( 1 competitor )
Competitor Manager : ( 1 competitor )
Google Analytics Summary {GGA}
Google Analytics Geographic {GGA}
Google Analytics Engagement {GGA}
Google Analytics Landing Pages {GGA}
Google Analytics Referring Sites Traffic {GGA}
Google Analytics Search Engine Share {GGA}
Google Analytics Search Engine Traffic {GGA}
Mobile Friendly Check
Site Auditor Broken Images
Site Auditor Broken Links
Site Auditor Redirects
Site Auditor 404 Not Found
Crawl Issues
Fixes and Recommendations
ADWORDS SPECIFIC INCLUSIONS: :
Google AdWords Summary {ADW}
Google AdWords Account Performance {ADW}
Google AdWords Geographic {ADW}
Google AdWords Search Queries {ADW}
Google AdWords Top Ad Groups {ADW}
Google AdWords {ADW} Top Ads
Google AdWords Top Keywords {ADW}
Google AdWords Keyword Quality {ADW}

Ninja

$299
ALL AUDIT INCLUSIONS: :
Executive Summary
Website Information
Sitemaps {WMT}
HTML Validation
Site Auditor Summary
Site Auditor Page Speed
Site Performance (SEO / Site / Social) : ( 3 competitors )
Competitor Manager : ( 3 competitors )
Google Analytics Summary {GGA}
Google Analytics Geographic {GGA}
Google Analytics Engagement {GGA}
Google Analytics Landing Pages {GGA}
Google Analytics Referring Sites Traffic {GGA}
Google Analytics Search Engine Share {GGA}
Google Analytics Search Engine Traffic {GGA}
Mobile Friendly Check
Site Auditor Broken Images
Site Auditor Broken Links
Site Auditor Redirects
Site Auditor 404 Not Found
Crawl Issues
Fixes and Recommendations
ADWORDS SPECIFIC INCLUSIONS: :
Google AdWords Summary {ADW}
Google AdWords Account Performance {ADW}
Google AdWords Geographic {ADW}
Google AdWords Search Queries {ADW}
Google AdWords Top Ad Groups {ADW}
Google AdWords {ADW} Top Ads
Google AdWords Top Keywords {ADW}
Google AdWords Keyword Quality {ADW}

{GGA} = requires user access for your Google Analytics account

{WMT} = requires user access for your Google Webmaster Tools account

{ADW} = requires user access for your Google AdWords account

Have a read of our article discussing an audit we did on a AdWords account with a huge number of performance issues: 13 Reasons Your AdWords Campaign Isn’t Profitable.

 

Bing Ads Audit

If you have a Bing Ads account, we can also perform an audit on that account. As with our Google AdWords audits, our Bing Ads audits focus on the performance of your existing Bing Ads campaigns and how they can be re-worked to be more efficient and cost-effective. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. Our Bing Ads audits include detailed recommendations for fixes and improvements, which can be costed as an additional project, or undertaken in-house.

Content of any of our audits can be tailored to suit specific requirements. Simply contact us and tell us what you’re after.

Screenshots of our AdWords audits can be seen below:

Audit2-Adwords-Screenshot from 2015-06-20 00:22:00 Audit4-Adwords-Screenshot from 2015-06-20 00:24:04 Audit1-Adwords-Screenshot from 2015-06-20 00:21:00 Audit3-Adwords-Screenshot from 2015-06-20 00:23:01